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The Edge
Gain a competitive edge for your Executive MBA Program by attending the 2012 Marketing and Admissions Program, set for Sunday, March 25 through Wednesday, March 28, 2012, at the Georgia Tech Hotel and Conference Center in Atlanta, Georgia.
Designed especially for academic and/or administrative directors, associate and/or assistant directors, and other who are responsible for recruiting and marketing of Executive MBA Programs, this intensive, four-day program offers valuable perspectives and knowledge about the nature of the Executive MBA in today's marketplace.
Participants will bolster their own professional network while learning best practices and cutting-edge ideas that they can apply on the job to improve the success of their programs. The program covers key contact areas such as:
- Positioning and branding
- A common body of knowledge and professional practices that relate to marketing, admissions, interviewing, and selection of candidates
- Professionalism, including ethical issues, use of the GMAT, and communication with corporate sponsors
- Sensitivities that participants face in roles and environments
- Ways to deal with the myriad of challenges
It also features:
- Leading experts in the field of executive MBA education as instructors
- Customized case studies
- Interactive exercises that give participants opportunities to learn from each other
Agenda
To learn more about the program and faculty, take a look at the agenda
M&A Agenda (PDF)
Fees and Registration
The registration fee is $1,995 and includes the cost for the program, three nights of accommodation, and course materials.
The registration deadline is February 22, 2012, or until the program fills.
Online registration for both the program and accommodations is simple and easy. You have two options: Registering and paying by credit card from a secure site, or registering and paying by check or purchase order (PO).
If you pay by credit card, you will be directed to a secure online payment system after completing and submitting your registration form, and you will receive confirmation of your transaction as well as confirmation of your registration.
If you pay by check or PO, you will receive an e-mail to confirm your registration and later an invoice for payment.
To register, please select from either the Credit Card option or the Bill Me option below, depending on how you want to pay. |
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