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The Edge

Gain a competitive edge for your Executive MBA Program by attending the 2015 Marketing and Admissions Program. Look for details about the 2016 Marketing & Admissions Program later this year.

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, this intensive, four-day program offers valuable perspectives and knowledge about the nature of the Executive MBA in today’s marketplace.

Participants will bolster their own professional network while learning best practices and cutting-edge ideas that they can apply on the job to improve the success of their programs. The program covers key contact areas such as:

  • Positioning and branding
  • A common body of knowledge and professional practices that relate to marketing, admissions, interviewing, and selection of candidates
  • Professionalism, including ethical issues, use of the GMAT, and communication with corporate sponsors
  • Sensitivities that participants face in roles and environments
  • Ways to deal with the myriad of challenges

It also features:

  • Leading experts in the field of executive MBA education as instructors
  • Customized case studies
  • Interactive exercises that give participants opportunities to learn from each other


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