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The Edge

Gain a competitive edge for your Executive MBA Program by attending the 2015 Marketing and Admissions Program, set for Sunday, March 22 through Wednesday, March 25, 2015, at the Georgia Tech Hotel and Conference Center in Atlanta, Georgia.

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, this intensive, four-day program offers valuable perspectives and knowledge about the nature of the Executive MBA in today’s marketplace.

Participants will bolster their own professional network while learning best practices and cutting-edge ideas that they can apply on the job to improve the success of their programs. The program covers key contact areas such as:

  • Positioning and branding
  • A common body of knowledge and professional practices that relate to marketing, admissions, interviewing, and selection of candidates
  • Professionalism, including ethical issues, use of the GMAT, and communication with corporate sponsors
  • Sensitivities that participants face in roles and environments
  • Ways to deal with the myriad of challenges

It also features:

  • Leading experts in the field of executive MBA education as instructors
  • Customized case studies
  • Interactive exercises that give participants opportunities to learn from each other

For a closer look at content and sessions, check out the draft agenda.

» M&A Program Agenda

Experienced Leadership
Marci Armstrong, associate dean, Graduate Programs, Cox School of Business, Southern Methodist University, will lead the program. Armstrong has experience both in teaching EMBA students and leading EMBA Programs. She now has responsibility for 11 graduate programs, including MBA and MS programs.

She also served five years on the Graduate Management Admission Council® Board of Directors, including as chair and past chair, and seven years on the EMBA Council Board of Trustees, including as chair. In 2014, she was elected to another term on the EMBA Council board.

Armstrong developed the Marketing and Admissions Program and has taught in it and in the EMBA Toolkit, the council’s pre-conference offering for those professionals who are new to the industry.

Fees and Registration
The registration fee is $1,995 and includes the cost for the program, three nights of accommodation, and course materials.

The registration deadline is February 19, 2015, or until the program fills.

Online registration for both the program and accommodations is simple and easy. You have two options: Registering and paying by credit card from a secure site, or registering and paying by check or purchase order (PO).

If you pay by credit card, you will be directed to a secure online payment system after completing and submitting your registration form, and you will receive confirmation of your transaction as well as confirmation of your registration.

If you pay by check or PO, you will receive an e-mail to confirm your registration and later an invoice for payment.

To register, please select from either the Credit Card option or the Bill Me option below, depending on how you want to pay.

Credit Card Option Bill Me / PO Option

Full Marketing and Admissions Program fees will be refunded if cancellation is received in writing no later than January 27, 2015.  Course fees less $100 will be refunded on written request only if received by February 19, 2015.  NO REFUNDS will be granted after that time or for “no shows.”

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