The Edge

The Marketing and Admissions Program can help you gain a competitive edge for your Executive MBA Program.

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and other who are responsible for recruiting and marketing of Executive MBA Programs, this intensive, four-day program offers valuable perspectives and knowledge about the nature of the Executive MBA in today's marketplace.

The Marketing and Admissions Program usually takes place in March. Look for details about the 2014 program later in 2013.

The program helps participants bolster their own professional network while learning best practices and cutting-edge ideas that they can apply on the job to improve the success of their programs. The program covers key contact areas such as:

• Positioning and branding
  
  
• A common body of knowledge and professional practices that relate to marketing, admissions, interviewing, and selection of candidates
  
  
• Professionalism, including ethical issues, use of the GMAT, and communication with corporate sponsors
  
  
• Sensitivities that participants face in roles and environments
  
  
• Ways to deal with the myriad of challenges

It also features:

• Leading experts in the field of executive MBA education as instructors
  
  
• Customized case studies
  
  
• Interactive exercises that give participants opportunities to learn from each other