The Edge

Gain a competitive edge for your Executive MBA Program by attending the 2010 Marketing and Admissions Program, set for March 28-31, 2010, at the Georgia Tech Hotel and Conference Center in Atlanta, Georgia.

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, this intensive, four-day program offers valuable perspectives and knowledge about the nature of the Executive MBA in today’s marketplace.

Participants will bolster their own professional network while learning best practices and cutting-edge ideas that they can apply on the job to improve the success of their programs. The program covers key contact areas such as:

Positioning and branding
A common body of knowledge and professional practices that relate to marketing, admissions, interviewing, and selection of candidates
Professionalism, including legal/ethical issues, use of the GMAT, and communication with corporate sponsors
Sensitivities that participants face in roles and environments
Ways to deal with other key challenges

It also features:

Leading experts in the field of executive MBA education as instructors
Customized case studies
Interactive exercises that give participants opportunities to learn from each other

For more information about the day, check out the agenda.

» Agenda (PDF)

Fees and Registration
The registration fee is $1,995 and includes the cost for the program, three nights of accommodation, most meals, and course materials.

The registration deadline is February 25, 2010, or until the program fills. Register online for both the program and accommodations.

Cancellation
Full Marketing and Admissions Program fees will be refunded if cancellation is received in writing no later than February 3, 2010. Course fees less $100 will be refunded on written request only if received by February 24, 2010. NO REFUNDS will be granted after that time or for “no shows.”