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The Edge

Gain a competitive edge for your Executive MBA Program by attending the 2015 Marketing and Admissions Program. Look for time, dates, and other details later this year.

The Executive MBA Council, in collaboration with the Graduate Management Admission Council®, sponsors this unique professional development opportunity. Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, this intensive, four-day program offers valuable perspectives and knowledge about the nature of the Executive MBA in today’s marketplace.

Participants will bolster their own professional network while learning best practices and cutting-edge ideas that they can apply on the job to improve the success of their programs. The program covers key contact areas such as:

  • Positioning and branding
  • A common body of knowledge and professional practices that relate to marketing, admissions, interviewing, and selection of candidates
  • Professionalism, including ethical issues, use of the GMAT, and communication with corporate sponsors
  • Sensitivities that participants face in roles and environments
  • Ways to deal with the myriad of challenges

It also features:

  • Leading experts in the field of executive MBA education as instructors
  • Customized case studies
  • Interactive exercises that give participants opportunities to learn from each other
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