Innovative Offering

The Executive MBA Council, with the support of the Graduate Management Admissions Council (GMAC), once again will offer its Marketing and Admissions Program especially for Executive MBA Programs in the European market.

Content
Set for April 20-21, 2010, at the Rotterdam School of Management, Erasmus University in Rotterdam, the Marketing & Admissions Program – Europe focuses on the following key issues for programs in the European market:

• Distinguishing your Executive MBA from other offerings in the market and knowing your competition
  
  
• Understanding how and when to use face-to-face recruiting, print and web-based communications, and advertising
  
  
• Checking your marketing messages to ensure they are clear and on target
  
  
• Using customer management relationship systems to help transform leads into filled seats
  
  
• Developing effective alumni and corporate relations initiatives that support your marketing and admissions
  
  
• Monitoring the cost-effectiveness of your marketing efforts

During the interactive program, you will learn from the experiences of other participants and expand your professional network. The course also uses mini-cases of Executive MBA scenarios in Europe.

Faculty
Two well-known and experienced faculty members will lead the Marketing & Admissions Program – Europe:

• Dianne Bevelander, associate dean, MBA programs, at the Rotterdam School of Management, Erasmus University, whose leadership efforts have been instrumental in gaining international acclaim and top rankings for the school. Her initiatives, including development of the Global Executive OneMBA, have resulted in more than doubling Executive MBA enrollment.
  
  
• Leyland Pitt, professor of marketing, Segal Graduate School of Business, Simon Fraser University, Vancouver, British Columbia, Canada, who is known to many Executive MBA staff in Europe through his work as a visiting lecturer. He has received many awards for his teaching and research, and has published widely on the topic of customer-centered marketing.

Schedule
Registration begins from 7:30-8:30 a.m. April 20, and the program starts at 9 a.m. April 20. Course sessions end that day at 6 p.m., with a dinner for participants at 7 p.m. The program resumes at 8:30 a.m. and ends at 3 p.m. April 21.

Logistics
Fees for the 2010 Marketing and Admissions Program – Europe are $1,325 (U.S. dollars) for members of the Executive MBA Council. Fees for non-members are $1,425 (U.S. dollars). A light breakfast and full lunch are provided on both days, as well as dinner on April 20.

The council has blocked a limited number of hotel rooms on the nights of April 19 and April 20 at the Novatel Rotterdam Brainpark, which is very close to the program site. Additional nights may be available upon request.

Use the Registration Form to request a room reservation. Room costs are not part of the program fee. You will be billed directly for room costs.

Register Now
We anticipate this program will fill quickly, so plan to register early, but no later than March 4. Use the following online form to complete your registration.

Cancellation
Full course fees will be refunded if the Executive MBA Council receives written notice of cancellation no later than March 4, 2010. Course fees less $100 will be refunded if the council receives written notice of cancellation by March 9, 2010. No refunds will be granted after March 9, 2010, or for ‘no shows.’