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The Power of Partnerships

Executive MBA Council collaborates with organizations to strengthen its reach

In 2005, the Executive MBA Council and the Graduate Management Admission Council (GMAC) again co-sponsored the Marketing and Admissions Program. Like previous offerings, the popular program filled, and its participants walked away with ideas to apply in their work and met new colleagues.

The Marketing and Admissions Program grew from the collaboration with GMAC, as have other initiatives. In 2004, GMAC became the first organization to receive the Bud Fackler Award for Outstanding Service from the council.

The Executive MBA Council works closely with a number of organizations to strengthen its reach and better serve its members by sharing knowledge and experience globally and across the industry. These collaborations allow the council and its strategic partners to leverage their resources toward common aims that benefit all.

The council relationship with each strategic partner differs, depending on the organization. Some strategic partners are new, and some are a result of the council’s growing global presence. In one form or another, all share a commitment to Executive MBA education.

In this issue, Exchange offers brief profiles of the Executive MBA Council strategic partners to help members better understand those organizations, their offerings, and their collaborations with the council.


Association to Advance Collegiate Schools of Business (AACSB International)


PURPOSE

AACSB International, the premier global accrediting agency for collegiate schools of business, accredits more than 500 business schools and maintains a membership base of more than 1,000 member institutions that represent 70 countries. Since 1916, AACSB International has set standards for business schools, beginning with 17 original members in the United States and, through the years, expanding to include business schools throughout the world. Entering its 90th year, the association continues to be the primary accrediting agency for bachelor’s, master’s, and doctoral degree programs in business administration and accounting.

ACTIVITIES

The association also is the professional development organization for management education, offering conferences and seminars for faculty and administrators on five continents.

Each year, AACSB sponsors the largest gathering of management educators in the world – the International Conference and Annual Meeting – which in 2005 attracted more than 1,300 management educators from 44 countries to San Francisco. In April 2006, AACSB will hold its annual meeting in Paris, France. AACSB International also:

  • Engages in research and survey projects
  • Maintains relationships with disciplinary associations and other groups
  • Interacts with the corporate community on projects and initiatives
  • Produces a wide variety of publications, including the bi-monthly magazine Biz-Ed

COLLABORATION

From its earliest days, the association has worked closely with the Executive MBA Council, beginning in 1981 when AACSB International sponsored a conference for Executive MBA Programs. For nearly 20 years, AACSB International provided administrative support for the council through its offices in St. Louis. Through its role as a global accrediting agency, the association continues to maintain close ties to the council on matters of management education.

SHARED PURSUITS

“With approximately 80 percent of all MBA programs being pursued part-time by students, AACSB International has a keen interest in the activities of the Executive MBA Council,” says John Fernandes, president and chief executive officer of AACSB International. “The Executive MBA Council has always worked to make the process of earning an MBA fit into the careers and lifestyles of working executives. To that end, we fully endorse and support the council’s activities and will do our part to encourage growth of Executive MBA Programs.”

IMPORTANT TO KNOW

“AACSB International formulated the first set of accrediting standards for business schools, and as we begin our ninth decade, we are proud of our long heritage of leading the global accreditation process,” says Fernandes. “Less than 15 percent of the world’s business schools have been granted accreditation by AACSB International. Accreditation by AACSB continues to be the true gold standard by which business school accreditation is measured around the globe.”

Web Site: www.aacsb.edu


Association of MBAs (AMBA)

PURPOSE

“Our role is to be the advocate for the MBA,” says Jeanette Purcell, AMBA CEO. AMBA members include students and graduates of accredited MBA programs and accredited business schools and organizations.

“We serve these members by upholding the reputation of the MBA,” she says. “We also provide them with an international MBA network and services to support their career and professional development.”

ACTIVITIES

Headquartered in London, the AMBA sets international standards for MBA programs through accreditation. Membership activities include the development of business school services, corporate relations, and an intelligence unit, which monitors the MBA market and collects information about the MBA environment.

COLLABORATION

“We recognized that the council shared our commitment to promoting the value of the MBA and has an interest in encouraging high standards of course delivery,” says Purcell. “For these reasons it seemed sensible to demonstrate mutual support and to join forces whenever possible to create a greater impact and get our respective messages across to a wider audience. We also wanted to support the council’s particular interest in the Executive MBA.”

SHARED PURSUITS

Still early in the relationship, the council and AMBA are exploring ideas about joint projects and will attend and participate in each organization’s conference.

IMPORTANT TO KNOW

“Most importantly, the association exists for its individual members,” says Purcell. “We are an advocate for the MBA on their behalf – we promote the qualification, monitor standards, and encourage innovation to ensure it remains relevant and valuable. We are small, but highly influential across the world, and we are impartial in an increasingly competitive environment.”

Web Site: www.mbaworld.com


Associacao Nacional de MBA (ANAMBA)

PURPOSE

ANAMBA fosters excellence and innovation in Brazilian MBA programs by admitting member schools who meet ANAMBA quality standards. ANAMBA only accepts schools with at least one accredited program as members.

“ANAMBA fills the need to constantly supply the market with information concerning the quality of accredited programs – to let candidates understand the meaning and importance of our mission and quality seal,” says Luca Borroni-Biancastelli, secretary general for ANAMA.

ACTIVITIES

Currently in its first year, ANAMA is leading the accreditation process of candidate schools; advising member and non-member schools regarding MBA program standards; increasing awareness for quality MBA schools in Brazil; and fostering partnerships with other related organizations.

COLLABORATION

ANAMBA became a strategic partner of council soon after it formed in June 2004. “A majority of our member schools are already members of the Executive MBA Council,” says Borroni-Biancastelli. “Our involvement with the council was a natural step for us.”

SHARED PURSUITS

The two organizations have shared experiences and information about the Executive MBA world and look forward to exploring other activities. “It is valuable to globally benchmark the activity of Executive MBA schools,” says Borroni-Biancastelli. “We also can provide any kind of information to international schools interested in the Brazilian market.”

IMPORTANT TO KNOW

“We are the first association in Latin America acting to foster quality standards in executive education,” says Borroni-Biancastelli.

Web Site: www.anamba.org.br


Central and East European Management Development Association (CEEMAN)

PURPOSE

CEEMAN brings together 170 members from 40 countries. IEDC-Bled School of Management is the headquarters for CEEMAN.

CEEMAN fosters the quality of management development and change processes through the development of educational, research, consulting, information, networking support, and other related services for management development institutions and corporations operating in countries in transition.

ACTIVITIES

CEEMAN organizes an annual international conference, which this year will take place in Ukraine at the end of September, and seminars for faculty member. CEEMAN also participates in joint research projects. In addition, the CEEMAN Accreditation System supports quality improvement and offers a benchmarking tool for business schools in the region.

COLLABORATION

IEDC-Bled joined the Executive MBA Council in 2000, which helped pave the way for collaborations with CEEMAN. “When we visited the Executive MBA Council annual conference for the first time, we immediately become members because we saw the nice atmosphere of the council and also how much we could learn from other members,” says Danica Purg, dean and director of IEDC.

SHARED PURSUITS

Members of the two organizations have attended each other’s conferences and are exploring other ways to collaborate.

IMPORTANT TO KNOW

“We believe that the benefit of learning how other schools that have Executive MBA Programs are doing is most valuable,” says Purg. “We see ongoing cooperation with the Executive MBA Council especially in exchanging ideas about markets and innovations.”

Web Site: www.ceeman.org


European Foundation for Management Development (EFMD)

PURPOSE

The largest international network in the field of management development, EFMD includes 350 business schools and 100 corporations and reaches more than 12,000 management development professionals in 65 counties. The EFMD mission involves three key elements: networking, quality, and advocacy.

ACTIVITIES

As a networking organization, EFMD sponsors events and opportunities for members to interact and for business schools and corporations to connect. EFMD also focuses on initiatives that help members improve, including:

  • EQUIS, the European Quality Improvement System for business schools
  • CEL, Certification of E-Learning, a newly launched project that aims to raise the standards of e-learning programs worldwide
  • CLIP, Corporate Learning Improvement Process, an accreditation service for corporate universities

EFMD also serves as an ambassador for the European tradition of management. “We see this as distinct from the classic North American model,” says Griet Houbrechts, director of network services, business schools, and executive centres for EFMD. “In Europe, we see management as being about people and having an essentially social element. We do this by being involved with various projects.”

For example, EFMD:

  • Is the European partner in the China Europe International Business School in Shanghai and, based on the success of this model, is exploring establishing other such initiatives
  • Attends and supports the Global Forum on Management Education, which takes place very four years
  • Works closely in Central Asia with the Central Asian Foundation for Management Development
  • Has helped management schools on the Indian subcontinent set up their own accreditation system, though Asia Link, a program of the European Commission that contributes to the region’s quality and excellence in management education

COLLABORATION

When Executive MBA Council board members came to Europe, they visited EFMD and discussed possible collaborations. “The membership of both associations is quite complementary, and it made sense to cooperate,” says Houbrechts. “Through the cooperation both associations could attract more participants and ultimately members.”

SHARED PURSUITS

The EFMD is co-organizing the Executive MBA Council’s European Regional Meeting. “I hope we can further cooperate in other areas, such as research and surveys,” she says. “It would be valuable for members of both associations if we can make research results available, contribute content to each other’s publications and conferences, etc.”

IMPORTANT TO KNOW

“EFMD has gained respect in many academic circles,” says Houbrechts. For example, EFMD runs EQUIS, the leading international system of quality assessment, improvement, and accreditation of higher education institutions in management and business administration.

Web Site: www.efmd.org


Graduate Management Admission Council (GMAC)

PURPOSE

GMAC members include fully accredited
graduate schools of business worldwide.
Its mission focuses on:

  • Creating and promoting access to graduate business education
  • Enabling institutions that provide graduate business education to objectively and effectively assess prospective students’ readiness for core curriculum of their graduate business programs and to select students who are optimal fits for their education programs

ACTIVITIES

“On the assessment side, we offer the Graduate Management Admission Test (GMAT), the only test developed specifically for graduate business schools,” says Ron Sibert, director of stakeholder development for GMAC. “In its first year, 1954, there were 2,000 tests administered; last year, we delivered more than 200,000 tests.”

GMAC also helps advance the value proposition of the MBA degree by providing data and information about the value of the degree and by hosting discussions about the importance to:

  • Students of choosing quality programs
  • Institutions of using validated approaches to student selection
  • Employers of supporting employee participation in high-quality graduate business programs

COLLABORATION

GMAC was interested in collaborating with the Executive MBA Council because “assisting organizations with which we have synergies meet their objectives is consistent with our mission of creating access to graduate business education,” says Sibert.

“The Executive MBA Council provides a means for GMAC to remain engaged with an important piece of the graduate business education industry and to assist with advancing the value proposition of MBA degree programs.”

SHARED PURSUITS

GMAC and the council co-sponsor the Marketing and Admissions program. The Executive MBA Council also worked with GMAC to collect data about trends in Executive MBA Programs and the return on investment of the Executive MBA degree. GMAC’s most recent Application Trends Survey and Corporate Recruiters Survey included data about Executive MBA Programs.

IMPORTANT TO KNOW

“We have much more to offer than just the GMAT test,” says Sibert. “There is benefit in engaging with us around various projects and other GMAC services in addition to the test.

“We happen to enjoy a well-established relationship with the Executive MBA Council. We would like to see it continue along the same lines while evolving toward more and better collaborative efforts in the future.”

Web Site: www.gmac.com


International University Consortium (UNICON) for Executive Education

PURPOSE

UNICON fosters the continued development of university-based executive education by serving business schools that provide executive education. UNICON offers its members opportunities
to explore and share information that helps them advance executive education.

UNICON has 74 member schools, with 40 percent of those schools based in 14 countries outside of the United States.

ACTIVITIES

UNICON sponsors two conferences a year. The spring conference focuses on a theme based on strategic issues in the field. The fall conference includes tactical workshops in functional staff areas.

UNICON also hosts a one-day summer workshop and conducts benchmarking and research activities.

COLLABORATION

The council and UNICON began discussions several years ago. “Both organizations are dedicated to raising the level of client and student satisfaction with academically-based programs,” says Donald Kuhn, UNICON executive director. “Both organizations work to ‘raise the tide’ and so all schools benefit.”

SHARED PURSUITS

Representatives from both organizations have attended each other’s conferences. They also have shared policy ideas and explored possibilities of collaborating on research.

IMPORTANT TO KNOW

“Our focus in on the continuous learning of executives who may be alumni of Executive MBA Programs,” says Kuhn. “Because we deal exclusively with non-credit programs, our students are typically those who are returning to campus to refresh learning and to be exposed to new concepts and practices.”

Web Site: www.uniconexed.org

 

 
 
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