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Carlson School focuses on meeting the changing needs of business

Lawrence Benveniste became dean of the Carlson School of Management at the University of Minnesota in 2001. Benveniste came to the Carlson School from Boston College in 1996 and has served as the school’s US Bancorp Professor of Finance, chair of the finance department, and associate dean of faculty and research. He earned a doctorate from the University of California-Berkeley, and was a staff economist with the Federal Reserve System in Washington, D.C., during the Reagan Administration. His research areas include initial public offerings, commercial mortgages, and loan scoring systems in portfolios and securities.

In 2004, the Carlson MBA Full-Time Program received its highest ranking in the school’s history, 21st, up from 26th last year, according to U.S. News and World Report. The Carlson School was tied for sixth among public schools.

In a Q&A for Exchange, Benveniste discusses the current environment for business schools and the changes that are taking place.

What characterizes the environment for business schools today?
Everything is changing – very quickly. Business schools face the challenge of understanding the environment and changing fast enough to adapt and thrive. The question is not whether change will happen; the question is how the change will happen.

What are key challenges?
The expectation of business schools continues to grow. Businesses expect more and more from their employees, and, as a result, expect more and more from the business schools that train those employees. That expectation directly relates to mission. We are evolving. We have to move even faster and that’s about mission.

Funding is always an ongoing concern, and we continue to address funding challenges by expanding successful programs, by strengthening our relationships with the corporate community, and by raising private funds.

The business schools in the top 30 set the bar for other business schools that want to break into the top 30. It’s competitive, and we have to look at ways to add value to our education.

How is the Carlson School responding to these challenges?
We have spent much time looking at our processes and changing the ways that we work with students.

We significantly expanded the experiential learning component of our Full-Time MBA Program. During their program, students now run enterprises where they gain real-world experience in funds management, consulting, brand management, and business development. We also continue to emphasize communication, presentation, and leadership skills.

In our programs for professionals, we also have made changes.

This year, we added the option of Saturday classes for our Part-Time MBA students, who traditionally earn their MBA through evening courses.

We also recently introduced the concept of professional portfolios for our Part-Time MBA students. Depending on their career interests, students can tailor their menu of electives to better meet their professional goals. We assist them in identifying the courses that will best prepare them for where they want to go in their careers. The focus on careers helps the school in meeting the growing expectations of businesses, which are demanding more of our program’s graduates.

Our Executive MBA Program brings together managers and leaders with more than eight years of experience who enter the program and attend classes as a cohort on all-day alternating Fridays and Saturdays. We recently hired an executive coach to help position Executive MBA students to move forward within their organizations and with their careers. The executive coach also assists Part-Time MBA students.

 
   

In addition, we place a high value on what we teach and how we teach it. Our Office of Learning Excellence supports our faculty and promotes different types of teaching and development.

What role does the Executive MBA Program play?
Our Executive MBA Program is the trendsetter. It becomes a role model for everything we do.

We are fortunate to have Rich Avery as a faculty member in the program. His research demonstrates the importance of leadership, and, as a result, the course he teaches is one of great value to the students.

The Carlson School offers Executive MBA Programs in China, Poland, and Austria. We are now bringing them together to form one Executive MBA community, and this move will open opportunities for all Executive MBA students, widening their international network. We are trying to create a virtual community and enhance our status as a global school.

What other trends do you see?
There is a significant trend toward customized education – that is really the path that business and business schools are taking on the development side. Customization depends on understanding company needs and delivering on those needs.

As a result, our partnerships with businesses only will increase. Companies want development that fits a business need, and that’s why customized options are a good fit.

It’s important to consider both the professionals and the corporation. You have to think about the needs of both groups. We need to stay on top of investing in our students and in helping them build their careers. We also have to design curriculum for companies and offer value to those companies in whatever we do.

We enjoy a long history of productive relationships with the corporate community. Businesses support us in many ways – through donations, participation in research and in classes, and sponsorship of projects for MBA students. We want to continue strengthening existing relationships and building new ones.

What do you see for the future?
Our goal first and foremost is to make a difference in the lives of our students. We want businesses to search out our graduates. We want them to think if you need a professional who exceeds expectations and delivers for the organization, then you go to the Carlson School. That’s what Carlson School graduates do. That goal dominates largely above everything else.

We recently announced a capital campaign for a new building as an investment in our undergraduate program. Because of space constraints, we can only serve 15 percent of the undergraduates who apply.

We want to continue building our presence nationally and internationally. We want to be recognized throughout the world. We will continue to reach out and meet the needs of business leaders and executives, through our Part-Time and Executive MBA Programs and through other customized options.


 
   
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