Start an exciting new initiative in your program? Expand your program into a new market? Appoint a new director? Submit your news, articles, or ideas to David Hanson at david_hanson@bus.emory.edu by Feb. 27, 2004.

The March issue of Exchange will feature news and information from member schools, which offers schools a way to promote their programs and members a way to keep current on the latest thinking and practices.

Please send updates in any of the following areas:

• Global Efforts
• Program Innovations
• Curriculum Changes
• Milestones
• Alumni Success

Submit articles or ideas for feature stories by Feb. 27 to:

David Hanson
david_hanson@bus.emory.edu
404.727.6605

In fall 2003, the Executive MBA Council launched the Certification for Executive MBA Administrators (CEMA), a professional designation for Executive MBA administrators. Interested in moving your career forward?

CEMA can help in a number of ways. Here’s quick look at its benefits and key steps:

Q: What will I gain by completing the CEMA credential?
A: You can achieve several aims by pursuing the CEMA credential:

• Increase your knowledge base and improve your on-the-job performance
• Bolster your value to your school
• Participate in raising industry standards, practices, and ethics
• Contribute to advancing Executive MBA management

Q: Who should work toward the CEMA designation?
A: You should consider applying for the credential if you have:

• At least three years of experience in the Executive MBA industry
• Attended at least two Executive MBA Council conferences
• Completed the Executive MBA Toolkit and the Marketing and Admissions course or have gained comparable experience on the job

Q: I'm interested. What do I need to do?
A: To receive the CEMA credential, you must complete:

• An application, available at http://www.emba.org/courseofferings.htm.
• Pre-residency assignments.
• A five-day Strategic Leadership Residency (SLR) with top-level faculty, tentatively scheduled for June 5-10, 2004; Thomson South-Western co-sponsors the SLR.
• An action project that you begin at the residency and then conduct online with a study team.
• A two-day post course scheduled just before the Executive MBA Conference in October 2004.

Q: What does it cost?
A: Costs include a $250 (U.S.) application fee and a fee of $2,500 (U.S.) for the SLR.

For more information about the CEMA certification, contact:

Maury Kalnitz
maury@embac.org
770.352.0854

Donna Blackburn
blackburn@gsu.edu
404.651.1042

It's never too early to reserve a spot on your calendar for the 2004 Executive MBA Conference, set for Oct. 31-Nov. 2, 2004, at The Palace Hotel in San Francisco, Calif. The theme for this year's conference is Building Bridges, Creating Connections. The toolkit session for administrators, staff, and faculty who are new to Executive MBA Programs will be held Oct. 30.

With a legion of western regional representation, a stunning location, and numerous opportunities to network and learn, the 2004 conference is shaping up as one that you will remember for years to come.

Look for additional information about the conference in months to come, thanks to John Lyon from the University of Pennsylvania Wharton West MBA Executives Program, who is organizing marketing efforts for the conference.

Questions? Ideas? Interested in volunteering? Contact conference co-chairs:

Kay Henry
henryk@rice.edu

John Lewandowski
lewandowski@mgmt.purdue.edu

Attend the Admissions and Marketing course, scheduled for March 28-31 at the Georgetown University Conference Center in Washington, D.C., by registering online now, http://www.gmac.com/gmac/CareerDevelopment.

As part of the course, you'll find:

• Professionals who understand what you do and can share their ideas.
• Top industry leaders, known for their professional expertise, ability to teach, accessibility, and their willingness to serve as mentors.
• Practical approaches and solutions to your most difficult marketing and recruitment issues.

Remember to register soon; the course fills quickly. For more information about the Marking and Admissions course, contact:

Maury Kalnitz
maury@embac.org
770.352.0854

Donna Blackburn
blackburn@gsu.edu
404.651.1042

Executive MBA students demand the best from their teachers. The Executive MBA Council workshop, Teaching Effectiveness for Faculty, offers faculty members — whether they are academic newcomers, seasoned veterans, or somewhere in between — an opportunity to improve their skills in leading Executive MBA classrooms.

Dr. Harvey Brightman, retired Regents' Professor of Decision Sciences at Georgia State University, teaches the workshop. Recipient of numerous teaching and service awards, Brightman has trained more than 500 faculty members. The workshop covers:

• Discovery learning techniques.
• Presentation clarity.
• Course design and objectives.

You can schedule the workshop on your own campus for a full day to two-and-a-half days. For more information or to arrange a workshop, contact:

Maury Kalnitz
maury@embac.org
770.352.0854