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Another Take!

The Executive MBA Council is again sponsoring its video contest for member schools to shine the spotlight on the many merits of the Executive MBA experience.

And it will help shine the spotlight on the winner as well. The video that takes the top honor will appear in full on the council’s prospective student web site at www.executivemba.org, offering the winning school great visibility to prospective students.

So, help the council spread the word about the value of the Executive MBA. Plan to submit a video from either you or students and alumni on behalf of your school before the Sept. 25, 2014, deadline. There is no fee to enter this contest.

Starring role
Students and alumni play starring roles in these videos. The concept is simple: Involve students and/or alumni in answering one or more of the following questions:

  • What’s the value of an Executive MBA?
  • Why would they recommend an Executive MBA?
  • What’s special about an Executive MBA?

To encourage fresh, stimulating, and creative perspectives that will help promote the Executive MBA brand, the council has set a few simple ground rules:

  • Make it yours – the council will not accept any professionally produced videos
  • Keep it shortvideos must not exceed three minutes in length
  • Focus on the overall brand – content should support the Executive MBA brand and not the individual school, although students and programs will be credited properly

Red carpet moments
The contest offers its own brand of red carpet moments, including viewings of the winning video submissions at the 2014 Executive MBA Council Conference, set for Oct. 19-22, in Los Angeles, Calif. In fact, the council will announce a total of three winners at the conference, one gold winner and two silver winners.

Production details
Sound direction is critical to any great movie. Please read these official rules carefully and follow them when preparing your submission.

Here’s an important director’s caveat: If you do not agree to the rules of the contest, please don’t enter the contest. As you’ll note below, the council reserves the right to reject submissions that don’t meet its guidelines.

Official Rules: Video Content

  • Video content must address one or more of the following questions: What’s the value of an Executive MBA? Why would they recommend an Executive MBA? What’s special about an Executive MBA?
  • Videos should not be professionally produced.
  • Video must promote the Executive MBA brand, not the brands of the individual schools.
  • Individual schools and their students can be properly named and attributed.
  • To qualify, the video must be in the appropriate format, submitted on time, and in compliance with Federal Communication Commission broadcast requirements.

Official Rules: Judging

  • The Executive MBA Council Board of Trustees will select three winners, including one gold and two silver winners based on the following criteria: originality and creativity (40 percent of the score), adherence to creative assignment and video category (30 percent of the score), and overall impact and appeal (30 percent of the score). Judges’ decisions are final.

Official Rules: Submissions

  • Submit one entry per member school.
  • All submissions must include a submission form (available below) and a CD, DVD, or flash drive.
  • No video longer than 3 minutes will be accepted and please limit file size to 15 – 20 Mb per minute of playtime.
  • Accepted Video File Formats:
    • MPEG-1 (.mpg)(.mpeg)
    • FLASH VIDEO (When submitting in this format you must include both the .flv and .swf files)
    • MOV (.mov)
    • MPEG-4 (use mp3 audio and approximately 30 fps)
  • Video Display Size (400 x 300 pixels).
  • Submissions must be received before the deadline of 11:59 PM, Central Standard Time, Sept. 25, 2014.
  • Submissions will not be returned.

Official Rules: General

  • The council has the right to disqualify any video that the council in its sole discretion determines is obscene, indecent, profane, defamatory, derogatory, or offensive, is in violation of any laws (include laws relating to false advertising or unfair trade practices), or in any way does not reflect the ideals and principles of the council as an organization.
  • Winners may be required to provide the original audio and video files, including stock footage used during production of the entry for broadcast purposes, as well as uncompressed QuickTime files, final audio mix, and/or separate audio tracks for dialogue, music, and effects.
  • The council assumes no liability for lost, late, illegible, incomplete, or misdirected entries or for any problem with internet connection or technical problems that might hinder the ability of any person to enter the contest.
  • The Executive MBA Council reserves the right to cancel, terminate, modify, or suspend the contest if necessary for any reason, including without limitation technical reasons such as computer viruses, bugs, tampering, or any other technical failure.

End credits
Before you submit your video entry, be sure to follow these steps:

  • Complete, print, and sign the submission form
    --Video Contest Submission Form (PDF)
  • Prepare your electronic video file on a CD, DVD, or flash drive
  • Mail both your submission form and your CD, DVD, or flash drive to:

    Executive MBA Council
    Attn:  Video Contest/Karen Mc Lintock
    One University Drive
    ASBE
    Orange, CA 92866

Bonus interview
Q: Who can submit a video?
Any member school of the Executive MBA Council can submit a video. One entry per member school is allowed.

Q: What is the focus of the video?
The video contest offers students and alumni to talk candidly about the ways that the Executive MBA experience has impacted their careers and lives. Contest questions offer guidance on the video content.

Q: Is this a big investment of time?
No. According to the rules, the videos cannot be professionally produced. The council wants to encourage lively, candid, and spontaneous responses from students and alumni, and the contest encourages a low-cost grassroots production.

Q: What are the benefits?
The contest is a great opportunity to spread the word about the value of the Executive MBA and to strengthen the Executive MBA brand. In addition, the council will use video clips from submissions on its web site at www.executivemba.org to promote the Executive MBA experience. And, although the videos focus on the Executive MBA experience, your school also will be credited. Plus, it’s fun to win!

Q: What if I have questions?
Please check the official rules for additional details, but if you have questions that aren’t answered here, just contact Karen Mc Lintock at karen@emba.org.

 
     
     
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