Marketing and Admissions Perceptions

What other programs did students in your entering class consider? How do your program’s features compare against those other programs? What communication channels work most effectively in reaching your prospective students?

Answers to those questions can help Executive MBA Programs make the most of their marketing strategies and budgets and strengthen their admissions processes.

The Executive MBA Council Student Entry Benchmarking Survey offers programs a cost-effective way to survey students as they enter the program and gather information that helps you:

• Measure the perceptions and expectations of your newly admitted students
  
  
• Gauge the effectiveness of your current marketing and recruitment strategies
  
  
• Target areas for improvement in your marketing and admissions efforts
  
  
• Capture competitive ratings of programs that students in your entering class considered
  
  
• Compare your results against those of similar programs

The easy-to-administer survey also provides anonymous peer comparisons of similar schools. As a great complement to the Executive MBA Council Student Exit Benchmarking Survey, the entry survey supplies competitive information not available through other surveys.

Entry and exit survey data allows you to more easily analyze gaps in your efforts. In addition, the Student Entry Benchmarking Survey is a great way to reduce your survey costs if you conduct separate marketing and admissions surveys.

The Executive MBA Council has partnered with Percept Research on research initiatives. To ensure confidentiality, Percept Research administers the survey on behalf of the council. The council uses aggregate results to help identify industry trends.