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Closer Look
The Student Entry Benchmarking Survey captures valuable information about the decision-making process of students in your entering class, as well as expectations as they enter your Executive MBA Program.
The survey gathers information on the:
- Decision-making process of students in generating their short list of programs to consider
- Key drivers in selecting the program to attend and comparison of these attributes to the closet competitor
- Ratings of the admissions process
- Most effective communication channels for reaching prospective students
- Expected tuition reimbursement and use of financial aid
- Expectations about the impact of the Executive MBA on the current job
- Demographic information for classification
See the survey content for yourself. Members can download the 2008-2009 questionnaire in the council member area by clicking here (member area log in required). The questionnaire also is available on your school portal. The questionnaire is offered as a web-based survey only, which makes it possible to better identify competitor programs for ratings by your incoming students. |
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