Better and Better

With competitive intelligence measures, now is a great time to consider participating in the Student Exit Benchmarking Survey. The council and Percept Research continue to enhance the survey to make it even easier for programs to better understand the market.

The Competitive Intelligence Report (CIR) includes a full report of your program results compared to standard industry segments and six self-selected peer programs in graphical format. The CIR includes high-level commentary and all metrics charted for comparative assessment, as well as the Topline Summary, Verbatim Document, and integrated Key Driver Analysis.

The Key Driver Analysis is an at-a-glance graphical analysis of your program’s key drivers of loyalty based on brand ratings and derived importance. These quadrant maps provide decision guides for translating student perceptions into strategic allocations of organizational investments.

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