Better and Better

With new competitive intelligence measures, now is a great time to consider participating in the 2007-08 Student Exit Benchmarking Survey.
The council has significantly enhanced the survey to make it even easier for programs to participate and to better understand the market.

Competitive intelligence tool

The 2007-08 survey offers competitive intelligence tools that provide benchmarking information not otherwise available. In addition to ROI metrics, the questionnaire incorporates image and awareness measures and questions about program selection to help administrators understand the competitive landscape and the best media channels to reach prospective students.

Report options

Participants can choose to receive either a topline summary only or Competitive Intelligence Report.

A PDF summary of all student responses in tables, the topline summary also includes a verbatim document of responses to open-ended questions.

The Competitive Intelligence Report option includes the topline summary, as well as a full PowerPoint report offering comparisons to peers and standard segments, such as program size, public/private, and the Loyalty Index.

To view more detailed information or to register for the survey, visit www.embac.org/studentexitregister and enter your portal passcode. You can retrieve your access code at: www.embaresearch.org/survey/directory_password.pl.